All good, well-reputed barbershop owners know that the key to a successful barbershop is a string of successful client relationships. Barbers deal with a variety of clients every day, all of whom have their own different requirements. Some people come in for a good haircut, some stroll in for a monthly trim, while some might just wander in for the first time to take a look at all the services you have to offer.
How, then, do you make sure that these customers see the best version of your shop, and decide to provide you with their business? By targeting them through an effective promotional strategy, of course. Your goal is to show customers that your barbershop is the best option for all of their hair and beauty-related needs. Here are a few foolproof ways to get you started on your promotional journey as a barber.
Startup a point-based loyalty program
People usually go to barbershops for hair-related needs that arise pretty regularly. Whether you have clients coming in for a haircut, a trim, or a shave, odds are that they’ll be getting the same service again one or two months from now. This means they’re always on the lookout for a barbershop that they can regularly frequent.
Use this to your advantage and make long-term loyal customers out of one-time clients. One great way to ensure that your customers keep coming back to you is to start up a loyalty program. Attribute a certain amount of points to each service you offer. Once a customer reaches a set number of points, you can offer them a special promotion as a reward. For instance, you can offer a 10% discount on reaching 150 points, a massage on 300 points, and a free haircut and shave on 500 points.
Once customers know that they’ll get a reward if they keep coming back to you, they’ll start frequenting your establishment more often.
Offer special tips and DIY remedies on social media
One of the best ways to stay relevant to a client is by establishing an active presence on social media and frequently appearing on their feed. Staying active on Instagram and Facebook and frequently posting is a great way to keep reminding your customers of your services.
But you also need to be cautious about the sort of content you post. Nobody is going to stop scrolling through their feed to look at a boring post that is irrelevant to them. Stay relevant and on-brand by posting regular hair care tips and DIY remedies on your social media. You can offer people tips on how to treat a dry scalp, how to avoid split ends, how to dry your hair properly at home, and so much more. Within these tips, you can also encourage them to get regular trims and treatments from your establishment, so that they know what you’re offering, and exactly how it benefits them.
Spread the word locally through eye-catching posters
Sometimes, the traditional methods of promotion are the best way to go. Sure, social media and below-the-line deals are great, but you can’t just rely on them alone if you’re looking to target a diverse audience. This is why it’s important to integrate offline promotion methods into your strategy, like distributing posters.
Create an attention-grabbing and attractive barber shop flyer using online design tools like PosterMyWall, and distribute them around the neighborhood. Go to places like the local newsstand, the grocery store, the community center, and the park to make sure that a wide range of people can see your flyers and know about your services.
To create an eye-catching flyer, do the following:
- Add your barbershop name at the top of the flyer
- Add some relevant imagery to make your flyer pop
- Include a list of your most popular deals and discounts to entice people
- Provide a list of various services you offer, with prices
- Add your location and contact information so people can make appointments
Put up transformation videos on social media
When you’re trying to promote services related to beauty and self-care, you need to make sure that you showcase the results of your treatments as well. Remember that people are more likely to invest in hair treatment or a drastic cut if they know for sure that the end result will turn out well.